150
8 Hours
12 Lessons
Intermediate
By Q H M
150
Communication and Sales Channels explores the options available to businesses for reaching, engaging and connecting with consumers. This course will ensure participants understand the importance of understanding the company’s customer, and the value of prioritizing them throughout a digital transformation process.
It teaches participants how to determine the best ways to reach an organization’s target audience, arming them with the skills to ensure they are leveraging technology effectively to communicate and sell.
Each participant will leave with the tools to map out customers’ interactions with the business and determine how those touchpoints can be improved.
Understanding modern business audiences and using technology to communicate and connect effectively.
Creating meaningful digital experiences and developing a compelling customer value proposition.
Understanding digital customer behaviours, identifying key touchpoints, and designing an effective end-to-end customer journey.
Exploring digital marketing fundamentals, selecting the right channels, and measuring outcomes and effectiveness.
Leveraging social platforms, content, influencers, customer feedback, and online reputation to strengthen engagement.
Adapting sales approaches for digital environments, overcoming customer challenges, and developing an action plan for improved performance.
It is particularly valuable for professionals seeking to strengthen their digital capabilities, better understand the evolving customer journey, and use digital channels, social media, and technology to create more engaging customer experiences, build stronger relationships, and drive business growth.
“A highly relevant and insightful course that gave me a fresh perspective on how customers engage with brands in today’s digital world. The practical approach to customer journey mapping, digital marketing, social media, and digital sales helped me identify new ways to strengthen engagement and improve the overall customer experience. I left with actionable strategies to turn digital interactions into stronger customer loyalty, higher conversion opportunities, and measurable business growth.”
