Time

16 Hours

Modules

13 Lessons

Level

Intermediate

Certificate

By Q H M

Course Overview

Imagine an individual is preparing to leave for a trip. Are they likely to reach their destination if they have no clear plan on how to travel there? For a company, a strategic plan serves the same purpose as a trip itinerary: it sets direction and defines measurable goals, creating a roadmap to follow. Businesses that do not have a strategic plan can suffer from low productivity and morale, high staff turnover rates, and decreased profits.

This course will help you avoid these problems by putting a plan in place that outlines a vision for the future, along with clear goals and objectives. Through this course, you will craft a strategic roadmap, helping you drive long-term success within your organization.

Learning Objectives

  • Develop a clear strategic direction by defining organizational values, vision, and mission statements that support long-term objectives.

     

  • Make better-informed strategic decisions using SWOT analysis to evaluate internal capabilities, external opportunities, and potential business risks.

     

  • Translate strategy into measurable objectives by establishing SMART goals, key performance indicators (KPIs), and clear success criteria.

     

  • Improve organizational alignment and accountability by assigning responsibilities, setting priorities, and connecting departmental activities to strategic goals.

     

  • Strengthen strategy execution through stakeholder engagement, structured action planning, and effective change management.

     

  • Monitor and improve strategic performance using balanced scorecards, progress reviews, and corrective action plans.

Course Outline & Major Topics

  • Strategic Planning Fundamentals

    Understanding the strategic planning process and aligning organizational direction with long-term business objectives.

  • Vision, Mission & Organizational Values

    Defining a clear strategic vision, purpose, and core values to guide decision-making and business growth.

  • Strategic Analysis & SWOT

    Assessing organizational strengths, weaknesses, opportunities, and threats to identify strategic priorities.

  • Goal Setting & Strategic Alignment

    Establishing SMART objectives, defining priorities, and aligning departmental goals with organizational strategy.

  • Strategy Execution & Change Management

    Assigning responsibilities, building stakeholder commitment, managing change, and translating strategy into action.

  • Performance Measurement & Strategic Review

    Developing actionable strategic plans, using strategy maps and balanced scorecards, anticipating challenges, and monitoring progress.

Who Should Attend?

This course is designed for senior executives, business owners, general managers, department heads, strategy and business development professionals, and middle managers involved in organizational planning and performance improvement.

It is particularly valuable for leaders responsible for setting strategic priorities, driving business growth, managing change, or translating corporate objectives into measurable operational results.

Best suited for: Decision-makers and emerging strategic leaders seeking to strengthen their ability to develop, communicate, and execute effective business strategies that align teams, optimize resources, and support sustainable organizational growth.

FAQ

This course will be delivered as a self-paced e-learning module.
Our online courses are delivered in English.
All our online courses are accredited by the KHDA.
For multiple employee e-learning programs please contact us.
No, our online e-learning courses can be taken without prior pre-requisites.
Yes. Upon full attendance and successful completion, you will receive a certificate of participation or accreditation, depending on the course.
Absolutely. All programs can be delivered privately at your company or virtually for your team, customized to match your internal goals and structure.

Reviews

“What I valued most about this course was how it made strategic planning feel practical rather than complicated. I learned how to turn big ideas into clear priorities, set realistic goals, and build a plan that people can actually follow. The SWOT analysis and performance measurement tools were particularly useful. I walked away with a clearer understanding of how to connect our organization's vision with everyday decisions, and the confidence to turn strategy into meaningful action and measurable results.”

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